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2003-2004 Institutional Effectiveness Plans

Public Relations

Account Number:  ___2-60020


Related College Strategic Goal & Objective

Objective(Please number each objective and provide a detailed description)

Measurable Outcome Directly Related to the Objective

Expected Cost (Budget: Adequate or Increase $______)

Steps for Assessing Outcomes for each Objective

II, 1

1.  Revamp /develop web site

Homepage will be revamped with items targeted in marketing study by June 30, 2004.


1. Secure services of experienced person or company to improve web site.

2. Develop list of items to be targeted on homepage from marketing study.

3. Items will be placed on homepage by June 30, 2004.

II, 1

XII, 1

2. Develop advertisement/

promotional plan.

Plan completed and ready for implementation by March 30, 2004.


1. Identify medium to be used.

2. Work with enrollment management to identify target markets.

3. Develop promotional plan for target markets.

XII, 1

3. Develop recruitment materials.


Publications ready for distribution by March 31, 2004.


1. Use results from marketing study to identify target markets.

2. Based on results, develop new materials for recruitment.

3. Print & distribute new publications.

II, 1

4. Revive college speaker’s bureau.

Printed publication of speakers and experts ready by May 30, 2004.


1. Solicit information from campus personnel regarding areas of expertise.

2. Compile list of speakers to be used.

3. Print publication.

4. Distribute publication to media outlets & civic clubs and organizations.


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