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2003-2004 Institutional Effectiveness Plans

Office of Admissions

Account Number2-56000   

Related College Strategic Goal & Objective

Objective(Please number each objective and provide a detailed description)

Measurable Outcome Directly Related to the Objective

Expected Cost (Budget: Adequate or Increase $______)

Steps for Assessing Outcomes for each Objective

Goal I

 

Goal VI

 

Goal V, Objective 1

 

1.  Evaluate and determine systems, policies, budget, and/or procedures that should be adjusted/changed due to the administrative split of the Office of Admissions from the Records and Registration office.

100% of systems, policies, budget, and/or procedures will be adjusted as appropriate.

Adequate

1. Evaluate all systems, policies, budgets, and procedures in cooperation with the Director of Records and Registration to determine the appropriate changes.

 

2. Develop and implement new systems and procedures working in conjunction with Records and Registration and Information Technology.

 

3.  Edit appropriate policies by 7/1/04.

 

4.  Obtain appropriate budget monies by 1/1/04.

Goal II, Objective 1

 

Goal V, Objective 2

 

Goal VI

 

2. Evaluate the feasibility of the SCT online application for admission.

100% of the SCT online application for admission will be evaluated and a recommendation on its use will be made.

Adequate

1. All parameters for the online application in the SIS+ test system will be set.

 

2. The SCT online application will be compared to the current online and paper applications for parity.

 

3. A recommendation will be made as to the implementation of the SCT online application.

Goal II, Objective 1

 

Goal V, Objective 2

 

Goal VI

 

3.  Develop and implement an application for admission for prospective international students.

100% of international students will receive an application for admission specific to their needs outlining international admission requirements.

Adequate

1. An application will be created in conjunction with the Assistant Director of Records and Registration specific to international student requirements.

 

2. International student applications for admission will be printed.

 

3. International student applications for admission will be distributed.

Goal VI, Objective 2

 

Goal XII, Objective 1

 

4.  Deploy the edamerica College and Career Planning System (Kuder) for recruitment and tracking of prospective students.

30% of prospective students will complete the career planning process using the edamerica College and Career Planning System.

Adequate

1. The availability of the edamerica College and Career Planning System will be shared with appropriate departments and agencies.

 

2. Flyers will be developed with instructions for accessing the edamerica College and Career Planning System and included with items requested by prospective students.

 

3. The Admissions website will be updated with instructions for accessing the edamerica College and Career Planning System and included with items requested by prospective students.

Goal II, Objective 1

 

Goal V, Objective 2

 

Goal XII, Objective 1

 

5.  Develop a comprehensive packet for prospective students which includes information on applying to the College and Financial Aid.

100% of the students requesting admission and Financial Aid information will receive the packet.

Adequate

1. The inquiry management Database will be updated to allow the packet to be requested.

 

2. The College’s recruitment CD-ROM will be updated to include information on applying for Financial Aid and scholarships.

 

3. Adequate materials will be transferred from Financial Aid to Admissions to ensure request fulfillment.

 

4. Adequate budget dollars will be transferred from Financial Aid to Admissions to offset additional postage costs incurred by Admissions.

Goal II, Objective 1

 

Goal V, Objective 2

6.  Develop a web site specifically targeting high school guidance counselors that provides relevant information and facilitates the immediate response to a request for additional admission materials form the College.

50% of information requests from high school guidance counselors will be received via the site.

Adequate

1. A URL will be requested from Administrative Computing.

 

2. Web pages will be developed and uploaded to the site.

 

3. “Articles” will be solicited from appropriate Volunteer State Community College offices that might be of interest to the guidance counselors.

 

3. Volume of information requested via the site vs. other methods will be tracked and compared.

 

4. Satisfaction and suggestions for improvement will be solicited via an online instrument.

Goal II, Objective 1

 

Goal XI, Objective 1

 

Goal XII, Objective 1

 

7.  Explore the possibility of establishing a Student Ambassador scholarship program at the College.

Eight (8) scholarships will be funded in the 2004-2005 academic year.

Adequate

1. A proposal will be written and submitted to the Vice President for Student Services and Vice President for Resource Development.

 

2. Approval for the program will be obtained by January 31, 2004

 

3. Initial recruitment for the program will begin February 1, 2004.

Goal I, Objective 4

8.  Determine recruitment methods to increase enrollments in career programs with below maximum enrollment

Career programs with below maximum enrollments will increase 5% in enrollment.

Adequate

1. Career programs with below maximum enrollment will be identified by Charles Lea, Ron Coleman, and John Espey.

 

2. Enrollment growth needed to bring the identified programs to maximum will be determined.

 

3. Students will recruited for the identified programs.

 

4. Enrollment increase will be determined.

Goal XII, Objective 1

9.  Develop and implement strategies to target specific populations for recruitment and enrollment growth.

100% of the strategies will be developed and strategies will be implemented.

Adequate

1. Specific populations for enrollment growth will be identified by Ann Whiteside using the marketing teams and Clarus research.

 

2. Strategies will be developed in conjunction with Public Relations to recruit the identified populations.

 

3. If adequate funding is not available in the Admissions budget to fund the identified strategies, additional and appropriate sources of funding will be identified and funding obtained.

 

4. Strategies will be implemented by Admissions and other appropriate offices.

Goal XII, Objective 1

10.  Determine appropriate levels of enrollment growth in targeted populations.

100% and the appropriate levels of enrollment growth will be determined.

Adequate

1. Specific populations for enrollment growth will be identified by Ann Whiteside using the marketing teams and Clarus research.

 

2. An estimate of possible enrollment growth in the target populations will be established.

Goal XII, Objective 1

11.  Implement high priority items identified in the Recruitment Plan (recommended for implementation during year 1)

100% of the high priority items as identified by the Recruitment Plan will be implemented.

Adequate

1. High priority items from the recruitment plan will be identified by Ann Whiteside using the marketing teams and Clarus research.

 

2. If adequate funding is not available in the Admissions budget to fund the identified high priority items, additional and appropriate sources of funding will be identified and funding obtained.

 

3. High priority items as identified by the Recruitment Plan will be implemented.

Goal XII, Objective 1

12.  Establish baselines in order to evaluate the effectiveness of high priority items.

100% of the needed baselines will be established.

Adequate

1. High priority items from the recruitment plan will be identified by Ann Whiteside using the marketing teams and Clarus research.

 

2. Baselines will be established to evaluate the effectiveness of the high priority items.

 


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