2006 TCA Annual Meeting

PROGRAMS

FRIDAY, SEPTEMBER 29

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11:30 – 4:30, Friday

Registration (at the MTSU Foundation House)

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12:00 – 12:45, Friday

Sponsor: Curriculum & Instruction Interest Group

Interest Group Chair: Debra Jones, Chattanooga State Technical Community College

Panel Chair: Debra Jones, Chattanooga State Technical Community College

Presentations:

“On-line Communication Courses: Three Perspectives”

• Mike Gotcher, Austin Peay State University
  
  Fundamentals of Public Speaking: Developing a Hybrid Course
• Ellen Kanervo, Austin Peay State University
  
  A Veteran’s Perspective
• Pam Gray, Austin Peay State University
  
  A Novice’s Perspective

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1:00 – 1:45, Friday

Sponsor: Curriculum & Instruction Interest Group

Interest Group Chair: Debra Jones, Chattanooga State Technical Community College

Panel Chair: Debra Jones, Chattanooga State Technical Community College

Presentations:

“Three Examples of Integrating Service Learning into the Speech Curriculum”

• Coreen Jackson, Tennessee State
  
  Integrating Service Learning Within Mass Communication curriculum: An Innovative Tool for Learning, Service and Leadership
• Stephanie Stokes-Eley, UTC
  
  “Utilizing Service-Learning Activities in Public Speaking Courses”
• Paula Kinchen, Chattanooga State
  
  “Using Service Learning to Teach Persuasion and Interviewing Skills”

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1:45 – 2:00, Friday

Sponsor: Curriculum and Instruction Interest Group

Interest Group Chair: Debra Jones, Chattanooga State Technical Community College

Presentation:

• Electra S. Gilchrist, MTSU
  
  “Taste the Rainbow”: An Innovative approach to Teaching the One-Variable Chi-Square

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2:15 – 3:00, Friday

Sponsor: Argumentation & Forensics Interest Group

Interest Group Chair: Greg Simerly, Middle Tennessee State University

Panel Chair: Greg Simerly, Middle Tennessee State University

Panelists:

• Greg Simerly & Andrew Butler, Middle Tennessee State University
  
  "Alphabet soup: Current Landscape of Intercollegiate Debate"
  
  The organizational & cultural landscape of intercollegiate debate will be described, and then members of the MTSU debate team will demonstrate parliamentary debate as sponsored by the National Parliamentary Debate Association.

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3:15 – 4:15, Friday

Sponsor: Mass Communication Interest Group

Interest Group Chair: Clay Scott, Volunteer State Community College

Panel Chair: Clay Scott, Volunteer State Community College

Presentations:

• Chioma N. Marbrey, University of Tennessee-Knoxville
  
  "Discovery of President Bush's Professional Reputation during the Iraq Crisis Through Columns, Editorials and Opinion-Editorials"
  
  Professional reputation, which refers to the president's standing among political elites, is a central pillar of Neustadt's seminal theory regarding presidential power.  Theoretically, the president's reputation emerges from opinion-editorials that appear in national newspapers.  Political commentary generated by the controversy over President Bush's stewardship of Iraq policy that appeared in The New York Times' opinion section was qualitatively analyzed in order to explore the professional reputation concept.   
  
  
  
• Liqun Yan, Tennessee State University
  
  "Be a Vanguard, Not a Martyr: How a Chinese Newspaper Survives, Succeeds and Serves"
  
  Since the reform and opening up to the outside world at the end of 1970s, China has impressed much of the world today with its rapid economic development and great progress in many aspects. But its media industry, particularly the news media industry, has usually been criticized as lagging behind.
  
  The purpose of this paper is, through the analysis of a provincial newspaper in China, to show how the news media are readjusting, contributing  as well as advancing the social changes in China. Through the analysis of the definition of its role, news value and practice, this paper will describe how the Xiao Xiang Chen Bao (Hunan Morning Herald),  a commercial daily in Hunan province, not only survives but succeeds by serving the reader.
  
  
  
• E. Jerald Ogg Jr., J.D., Ph.D., University of Tennessee-Martin
  Dean, College of Humanities and Fine Arts
  Director, Tennessee Governor's School for the Humanities
  
  "Prophets and Protests: Free Speech in 21st Century Europe"
  
  Reaction to Danish newspaper cartoon portrayals of the prophet Mohammed, coupled with Austria's prison sentence for an historian who had denied the Holocaust, have spotlighted Europe's struggle to define appropriate boundaries for freedom of expression.  That struggle, given the region's political history and multicultural traditions, is unlikely to soon abate.
  
  
  
• Roger Heinrich, Ph.D., Department of Electronic Media Communication, Middle Tennessee State University
  
  "A Small Town Newspaper and a Metropolitan Newspaper Report on a Deadly "Spanish Lady": A Content Analysis of Local Coverage of the Influenza Pandemic of 1918"
  
  The Spanish flu pandemic that swept the world in 1918 was the most devastating epidemic in recorded history. In the United States, ten times the number of people died from influenza than those Americans who were killed in action on the battlefields of World War I.
  
  This paper examines the coverage of the influenza pandemic by two newspapers, The New York Times and the Knoxville (Tennessee) Journal-Tribune, to determine which paper carried more local stories of the pandemic, which paper speculated as to the cause of the pandemic, what sources each paper used for quotes in their coverage, which paper was more likely to include the names of victims, number of deaths and the number of front page stories that were devoted to reporting on the pandemic.
  
  

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4:30 – 5:30, Friday

Sponsor: Mass Communication Interest Group

Interest Group Chair: Clay Scott, Volunteer State Community College

Panel Chair: Clay Scott, Volunteer State Community College
Panelists:

• Janine W. Dunlap, Ph.D., Freed-Hardeman University
  "Communication in Action: Teaching Values Using Entertainment-Education Videos"
  
  Drawing on the research of scholars such as Rokeach, Bandura, and Sabido, this examination analyzes the effect of one of Big Idea's Veggie Tales video stories on children. Historically, cultural values were passed down through the church, the home, the school and one's elders. Today, our society has become a media culture with the dominant cultural ideology and values passed down through media such as movies, television and music.
  
  American children today are growing up in a media-saturated environment. A recent Kaiser Foundation survey found that the average child spends more than five hours daily with media of some kind; more than two and a half hours of this time is spent with television.  Debates rage on about whether television benefits children in any way.  This examination explores the idea that media can be good for children if the programming is formulated with not only entertainment in mind, but also the cultivation of prosocial behaviors and values like caring, compassion and honesty. 
  
  
• Robin Ringer, Walters State Community College
  
  ”Southern Gospel Music: A Red White and Blue Patchwork Quilt of Conservative Politics”
  
  Barry Brummett’s concept of rhetoric as presented in his book Rhetorical Dimensions of Popular Culture is a dramatic departure from the definition proposed by Aristotle and others who perceived it as extended discourse with a well supported line of argument. According to Burmmett, twenty-first century individuals living in a mediated world “teeming with messages” now manage the complexity of their environment forming personal and political beliefs by weaving together “bits” found in popular culture into mosaics that essentially become “equipment for living.” This paper explores Southern gospel music’s alliance to conservative, right wing politics using Barry Brummentt’s multitextual mosaic approach.
  
  
• Jim Miller, University of Tennessee-Knoxville doctoral student

“Free Speech Protection? Exploring First Amendment Rights of the Student Press at Private Institutions of Higher Education”

Courts consistently have ruled that public university students do not surrender
their First Amendment rights at the campus gate. Private school students,
however, do not share the same First Amendment protection. The author explores
the intersection of First Amendment rights and the student press at private
institutions of higher education.

• Coreen Jackson Ph.D., Tennessee State University

“INTEGRATING SERVICE LEARNING WITHIN MASS COMMUNICATION CURRICULUM: AN INNOVATIVE TOOL FOR LEARNING, SERVICE AND LEADERSHIP”

The pedagogy of Service Learning is a growing phenomenon in institutions of
higher learning. Service Learning is a creative teaching tool engaging students
in meaningful service to the university and community. The paper discusses
how students in Mass Communication Seminar utilized Television Production
and Journalism skills to impact Hurricane Katrina Survivors.
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5:30 – 6:00 (serving time), Friday
Dinner at the Foundation House
Italian Feast Buffet - Chicken Parmesan with pasta, veggie lasagna, seasoned vegetables, Caesar salad,
garlic bread, tiramisu, iced tea, coffee, water
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6:00 – 7:00, Friday

Russell Church Chair, Middle Tennessee State University

Special Tribute to Dorotha Norton, past Executive Director (2000-06), President (1990-91) and TCA Outstanding Communication Educator of the Year (1992)

University of Tennessee-Martin Speakers

Administrative Representatives:

Jerald Ogg, Interim Vice Chancellor of Student Affairs
Robert Nanney, Chair of the Department of Communications\

Faculty Representatives

Teresa Collard
Tomi Parrish
Rodney Freed
Jeff Hoyer
Richard Robinson
Stacy Freed
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8:00 – 10:00, Friday

Memphis Party at the Doubletree

An informal gathering to enjoy cocktails or your favorite beverage and appetizers

SATURDAY, SEPTEMBER 30

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7:00 –8:00, Saturday

Continental Breakfast
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7:00 –8:00, Saturday

TIFA (Tennessee Intercollegiate Forensics League) Meeting
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8:30 –  Saturday

Registration (at the MTSU Foundation House)

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8:00 – 9:00, Saturday

Sponsor: Corporate and Organizational Communication Interest Group

Interest Group Chair: Lori Kissinger, Middle Tennessee State University

Panel Chair: Lori Kissinger, Middle Tennessee State University

Panelists:

• Walter Kirkpatrick, Dept of Communication of University of Memphis
  
  

“Improving Organizational Effectiveness: A Supervisory
Leadership Feedback Process”

This presentation will examine the development, implementation
and results of a program that gives employees the opportunity
to provide annual feedback to their immediate supervisors.   

• Dr. Janet McCormick, Dept of Communication Middle Tennessee State University
  
  

“Leadership Studies Minor”

This presentation will provide information about the Leadership
Minor Program

• Dr. Yang Soo Kim, Dept of Communication Middle Tennessee State University
  
  

“Intercultural Leadership in Globalized Business
Environment”

This presentation will look at leadership across cultural
differences to survive in a globalized economy.
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9:15 – 9:45, Saturday

Sponsor: Interpersonal & Small Group Communication Interest Group

Interest Group Chair: Teresa Collard, University of Tennessee-Martin

Panel Chair: Teresa Collard, University of Tennessee-Martin

Panelists:

• Kevin Trowbridge, Lee University
  
  ”A Whole New World in “There”: An Exploration of Communication and Culture in a Virtual Community”
  
  Since its inception in 2003, the author has been studying the avatar-based community known as There(.com). This paper describes the observable communication acts that create a cornerstone for community and discusses the potential implications for community members. The paper also reports demographic, media usage and other motivating characteristics of Thereians.
  
  
• Teresa Collard, University of Tennessee-Martin
  
  ”Women in Higher Education: Statistics and Strategies for Success”
  
  This paper will focus on the status of women in higher education. Included within the paper will be a discussion of statistics related to the various roles of female students, educators and administrators. Also, interpersonal strategies for success will be offered.
  
  

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10:00 – 11:00, Saturday

Student Research and Paper Presentations/Rhetoric & Public Address Interest Group

Undergraduate and graduate students will discuss their course research directions, including completed work and/or “works in progress.”

Sponsor: Tennessee Communication Association

Chair: David Warner, Volunteer State Community College

Presentations:

Defining Voice: The Oratory of African-American Women from the Late Nineteenth to Early Twentieth Century
African-American women public speakers during the late nineteenth and early twentieth century faced the challenge of “defining voice”. This panel examines the speeches of African-American women during this time period to highlight ways in which they defined voice; that is, the rhetorical strategies they developed to design appeals for equality and justice.

Panelists:

• Brittany Pieraccini, University of Memphis
  Provides an overview of rhetorical strategies used by Ida B Wells
  
  
• Beverly Honeywood, University of Memphis
  Examines Wells’s rhetorical career in Memphis, Tennessee
  
  
• Olivia Prince-Griffin, University of Memphis
  Highlights the use of narratives in Mary Church Terrill’s “What It Means to be a Colored Woman in Washington DC” speech
  
  
• Andre Johnson, University of Memphis
  Examines Frances Ellen Watkins Harper’s use of prophetic rhetoric in her “Duty to Dependent Races” speech

Respondent:

• Andre Johnson, University of Memphis

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11:15 – 12:15, Saturday

Student Research and Paper Presentations/Rhetoric & Public Address Interest Group

Undergraduate and graduate students will discuss their course research directions, including completed work and/or “works in progress.”

Chair: David Warner, Volunteer State Community College

Presentations:

Defining Voice: American Women Find New Opportunities
Throughout the 19^th and into the 20^th century, women found the need to address many and varied issues. Communicating as lecturers, speakers, writers, artists, and preachers women have been leaders in healing and in promoting constructive social change. This panel will identify and assess the variety of ways in which American women have found public voice.


Panelists:

· Diane Rozar, University of Memphis
Focuses on the lectures of Red Cross Founder, Clara Barton

· Laurel Helms, University of Memphis
Reveals the political cartoons of birth control and suffragist Blanche Ames

· Michaela deWit, University of Memphis
Focuses on the public speaking of Margaret Sanger

· Christopher Oldenburg, University of Memphis
Analyzes the first vice-presidential debate involving a woman, Geraldine Ferraro

· Kimberly Johnson, University of Memphis
Offers an assessment of the sermons of Vashti McKenzie, first female bishop of the African American Methodist Church

Respondents:

· Christopher Oldenburg, University of Memphis

• Kimberly Johnson, University of Memphis

12:15

• Rachel Patterson, Lee University/Mass Communication Interest Group
  The Narrative of Harry Potter: the Theories behind the Series' Popularity

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12:30 -

Awards Luncheon and Business Meeting

Sponsor: 2005-06 Executive Committee

Menu:
Chicken Caesar or veggie cheese wrap

with salad, chips, fruit, cookie, canned drink included

Malcolm McAvoy, Walters State Community College, TCA President 2005-06