SPRING, 2004 WEEKLY SCHEDULE

 Week:             In Class Events:                                                                                      Reading:

 UNIT I: MASS MEDIA AND THE CULTURAL LANDSCAPE

 1.  01/12         Intro, critical approach to media, Info & new technology               1-2
(Assign Media Log Monday, Log Due Fri.)

 UNIT II:  SOUNDS AND IMAGES

 *2.  01/19       Sound & Music, Origins of Broadcasting, Quiz                                        3

*3.  01/26         Radio, Quiz                                                                                                  

*4.  02/02          Television & Visual Culture, Cable & Specialization, Quiz                        5-6

*5.  02/09           Movies, Quiz                                                                             7                                                                                               

 UNIT III:  WORDS AND PICTURES

 *6.  02/16        Newspapers and Journalism, Quiz, Assign Short Paper                        8

*7.  02/23           Magazines,  9

 *8.  03/08          Books, (Short Papers Due Friday!)                                                          10

  UNIT IV:  THE BUSINESS OF MASS MEDIA

  *9.  03/15      Advertising and Public Relations                                                                11-12

*10. 03/23      Media Economics and Global Media, Quiz, (Assign Proposal)      13

 UNIT V:  DEMOCRATIC EXPRESSION AND THE MASS MEDIA

11.  03/30       Culture of Journalism, Quiz, (Proposals Due)                                        14

*12. 04/05     Media Effects, Quiz                                                                                      15

13.  04/12       Finish Media Effects, Legal Issues, Quiz                                                  16

14.  04/19       Finish Legal issues, Oral Presentations, Projects Due

 * = Current event presentation week (Friday, after quiz) (May be added or deleted depending on the number of students in the class.

 Note:  The schedule is tentative and subject to possible modification.